Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.

LEARN MORE

­

How to Use This Site

Making the Best Diamond Decision

round

Diamonds are complicated, and the scam artists are clever. It took me a decade to learn what I have condensed into these pages for you. Even dealers with years of experience make mistakes that cost them dearly.

The lessons on this site have been created to guide you as fast as possible toward the best diamond for the least money, whether you buy from an online jeweler or buy from a local jeweler.

Please follow these steps, or you will very likely make a costly and embarrassing mistake on your diamond engagement ring, like most couples do.

NOW… Choose your approach to learning about diamonds

The Artist Approach :: The Broad Brush
(Learn How to Find a Jeweler to Trust)

If all that reading and studying looks too daunting, please please AT LEAST read ::

  1. How to Decide the Four C’s in a Flash
  2. Choosing a Jeweler
  3. Stick with that jeweler to find your diamond.

The Warrior Approach :: Hit the Target
(Educate Yourself and Find a Great Deal Fast)

To make yourself knowledgeable enough that you can make the most important decisions ::

  1. Print the checklist to make notes as you go.
  2. Read these 4 pages, AT LEAST ::
    1. How to Decide the Four C’s in a Flash
    2. Diamond Scams
    3. How to Avoid Most Scams
    4. Choosing a Jeweler
  3. Decide on the quality, size, and price of diamond you want.
  4. Choose a jeweler with integrity — they can help you at every step.
  5. Stick with that jeweler to find your diamond.

The Engineer Approach :: Attention to Detail
(Become a Total Diamond Expert In Every Way)

To make yourself an expert about diamonds, scams, and pricing and be in complete control ::

  1. Print the checklist to make notes as you go.
  2. Read the 5 diamond tutorials and take each of the 5 diamond tutorial tests ::
    1. Diamond Four C’s
    2. Beyond the Four C’s
    3. Diamond Prices
    4. Diamond Scams
    5. Choosing a Jeweler
  3. Decide on the quality, size/weight, and price of diamond as you go.
  4. Choose a jeweler with integrity — they can help you at every step.
  5. Stick with that jeweler to find your diamond.