Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.



Jewelers That Passed My Tests

After testing over 10,000 local stores and the biggest 100 online stores so far, I became quite frustrated that so few passed my criteria for handling customers that have educated themselves on the web.

Then I realized I do not need hundreds of jewelers… just a few that do it right. And voila! My short list helps me sleep well at night, because I know people are getting great deals, no matter how much or how little they know.