Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.



How I Make Money at Diamond Helpers

I Have a Strong Need to Contribute

I have spent my life in service. The clear and simple purpose of this site is to help people save money and avoid the diamond scams, and make money while I’m at it, but I don’t sleep well unless everyone benefits. I don’t really need a lot of money from this site, I have other income, but I want it to pay for itself, and I want to enjoy myself in the process.

So I tried various approaches for 2 years, until I discovered what we created here — a unique and powerful win-win-win situation. As a result of this unique approach, we can afford to make this information available to help you avoid the scams that can ruin an otherwise perfect marriage proposal.

(Note :: If you have an industry that could use this approach, let me know, maybe we could co-create something. Read on.)

History of a “Win-Win-Win” Idea

First, in 1998 I tried for several months to sell our information to the consumers it was helping, for a very moderate fee. However, we soon discovered that consumers did not like or expect to be paying for information on the web, even though I was saving people hundreds, or even thousands, of dollars.

Therefore, in 1999 I switched to giving free access to the in-depth reports and jeweler reviews on the few companies that passed our elaborate secret shopper tests and background checks. And to keep the site free for consumers to use, we realized that we had started off the right way in the first place, which was to test the stores first to find the few great ones.

The new idea was that we then asked the stores that passed, and only stores that excelled at everything we want, if they would send a small referral fee. And the fees are small enough that they do not interfere with pricing. In fact, jewelers seem to love paying us, because they win in the long run too. It is cheaper to get customers from us than it is to pay for their regular marketing methods. And that is how we pay the bills here.

How Everyone Wins:

  • the customer wins and gets a jeweler that passed our expert tests
  • the jeweler wins and gets a new customer if they offer excellence
  • I win and get a small fee that will eventually amount to something

No Way To Influence

And we keep the information useful and beneficial to consumers. For instance, many companies and websites have offered referral fees or advertising fees to put them on our list, but they are not listed here if they did not pass when we tested them as a secret shopper. If they don’t pass the tests, they don’t get on the list, period. This keeps my team honest, as well as the jewelers.

The Reason I Do It This Way

For me, it’s personal. My father was ripped off by an unscrupulous dealer and I want to help you avoid the same experience. (More about my father’s story)

So now we can afford to offer free tutorials about diamonds, whether you buy from a jeweler that passed and sends us a referral fee or not, and I can answer your questions by email, and… continue to test more stores until I know every store in the country.