Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.



About Diamond Helpers

First of all… We don’t sell diamonds.

Instead, we share insider secrets from our diamond expert to help you find the best value for your money. Our 5 diamond guides, Glossary Terms by Category, FAQs, Ask the Expert service, and tutorial tests are all designed to help you make a difficult purchase with ease and confidence.

Diamond stores do not and cannot pay to be tested and placed on our site, and cannot influence the outcome of our expert opinions. Our tests are anonymous and unbiased.

This has actually led us to some frustration, because we did not find as many stores as we would like that passed our testing criteria. We found a lot of stores that had great prices but not integrity, or great integrity but not prices, and so on. but very few that did it all well.

We Tested the Top Internet Diamond Sites

For instance, we tested over 100 top internet sites (every online diamond store we could find), and started with 6 internet stores that passed our initial testing. We track after the sale service and customer testimonials, and 4 of those sites have been eliminated due to poor feedback from customers, as well as complaints where customers asked us to intervene and solve issues. That was NOT fun, so we dropped stores that created the extra work and stress for me. Recently we found another to add to our list after much testing.

Two online stores remain:

Blue Nile Review

James Allen Review

Each of these online experts have a perfect track record of glowing testimonials with no unresolved customer complaints to us in over 9 years.

If you don’t visit these sites, you are missing the chance to see what a really good jeweler can do for you. If nothing else, you should use them as benchmarks to compare anyone else you find on your own. We give you the guidelines to find online stores on your own as well.

So how do we make money?

We created a unique new way of doing business online. This business model is a total win-win-win for all three parties ::

  1. The customer
  2. The diamond store
  3. Diamond Helpers

We are proud of the integrity we hold in this business, and we are happy to share our idea with anyone that wants to learn about it for your own industry.

Here is how we earn money with this site. It’s a unique approach.

Also, learn more about our diamond expert, Robert Graves