Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.



Learn Diamond Prices

And How to Negotiate

Diamond pricing is complicated and mysterious for most people. I will break it down for you.

Diamond prices for consumers are mainly affected by five factors and their subcomponents ::

  1. Weight
    1. carat weight
    2. rarity of the weight
  2. Quality
    1. color
    2. clarity
    3. cut
  3. Reputation of the Laboratory
    1. GIA
    2. AGS
    3. EGL
    4. Other
  4. Shape
    1. yield from rough
    2. popularity of shape
      And the most significant factor is actually …
  5. Where You Buy
    1. online stores — can have high or low prices
    2. local stores — can have high or low prices

Choose Your Store Before You Choose Your Diamond!

Some stores have markups of 300% of what they paid. Some stores mark up only 9%. Yes that means for a diamond that costs them $1,000, you could see prices from $4,000 at the highest, to only $1,090 at the lowest, depending on nothing but your choice of stores. Any stores needs some markup, to pay for their bills.

And you will find high prices online as well as locally, and low prices locally as well as online, if you do your research well enough.

Local prices CAN be as good as the best online stores, and online prices CAN be as high as the worst local stores.

So no matter what you want to buy, researching your jeweler is the single most important factor in getting a great price.