Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.



Assessing Diamond Quality

Your second step in finding the right diamond is to decide on the basic 4 Cs:

  1. Cut,
  2. Color,
  3. Clarity, and
  4. Carat Weight.

Personal Note to my Readers:
[This is probably the most popular page in this tutorial. It helps you make the best decisions in a fraction of the time it would take you on your own, or on any other website I know, for that matter. This one article will teach you everything you need to know (about the basic 4 Cs at least), without wasting time with details you don’t need. Most sites try to impress you with their knowledge. Do you have time for that? I prefer to help people get right to the point. Yes I know diamonds, very well indeed, to any detail you care to discuss. But I prefer to make it easy for you, just like I would for my friends, rather than bore you with fancy footwork. If you want all the details, I will be here for you. But if you are like most savvy, busy people, this one article will save you many hours of research and agony. Enjoy!]

Decide on Cut

The Cut actually refers to two separate aspects of a diamond’s appearance:
1) shape, and 2) quality of workmanship.


Popular diamond shapes include Round, Marquise, Princess, Radiant, Pear, Oval, Emerald, and Heart.

 Choose two shapes if possible and write them on your checklist.

There is only one way to find out what she wants in this regard — ask her. But if you’re sneaky, you can find out by having her best friend ask her discreetly and tell you. Either way, you should definitely find out about this before you buy…because some women are very attached to certain diamond shapes.

If you like to live dangerously (though we do not recommend it in this case), you could pick one of the most popular shapes to increase your odds of picking her favorite. The most popular shapes this year in our experience, in order, are: Round brilliant, Princess, Emerald

Learn more about shapes.

We will go into more detail about this in step four: How to Read a Certificate and Go Beyond the 4 Cs.

The Make — Quality of the Cut

It is extremely important to learn about the make of a diamond for three reasons:

1) the make varies greatly from one diamond to another
2) the make determines over 90% of the beauty of a diamond
3) a concise grade for the make is not included on most diamond certificates, including the GIA diamond grading report

If you want perfection regardless of cost — go for the Ideal Cut.

If you want quality and beauty — go for very good to excellent make.

If you want a larger stone for your money — go for good make.

If you want the lowest grades — we don’t recommend fair to poor makes for engagement rings due to a noticeable lack of brilliance and fire (even when color and clarity are very high).

Learn more about diamond makes, and how diamonds are faceted.

Decide on Color

The color of diamonds varies from colorless (most rare and precious) to many shades of yellow (less rare). Slight tints of yellow make a diamond less rare, but some people prefer the personality it gives a stone of good make and clarity.

If you want perfection regardless of cost — go for D color

If you want excellent quality and beauty — go for E or F colors (still colorless to any eye)

If you want a larger stone for your money without sacrificing appearance — go for G, H, or I colors (near colorless, especially in a gold setting)

If you like very faint yellow tints — go for colors like J, K, L, or M (you can see the slight tint when next to a more colorless diamond or when set in a white metal like platinum)

Learn more about diamond colors.

See a chart of color grading scales.

Decide on Clarity

Every diamond has some internal or external “flaws,” but you should decide based on how much they are visible and how much that means to you. Usually, flawless to the naked eye (SI-1 or better) is quite sufficient for anyone concerned about beauty but not wanting to pay extra for rarity you can’t see.

If you want perfection regardless of cost — go for Flawless or Internally Flawless (very rare and expensive but possibly the only grade you will always be proud to own)

If you want it to look flawless under a loupe but not pay for flawless — go for VVS1 or VVS2 clarity grades (still flawless to an untrained eye with a 10x loupe)

If you want to see very little with a loupe and nothing to the naked eye — go for VS1, VS2 clarity grades (certainly flawless to the naked eye, even to a diamond grader)

If you just want it flawless to the naked eye — go for SI1 or SI2 clarity grades (some SI3 stones will also be flawless to the naked eye); remember that many women really only want this degree of flawlessness

If you don’t mind some small inclusions that might be visible to the naked eye and want a larger stone that still sparkles — go for I1 clarity

If you were interested in the lowest clarity grades (I2 or I3) — we don’t recommend them for engagement rings because they lack brilliance and crack or chip more easily due to large structural flaws. Learn more about clarity.

See a chart comparing the different clarity grading scales.

Decide on Carat Weight

The next decision (the size you can afford in your preferred quality) is mathematically complicated and requires extensive knowledge about diamond pricing.

We created our SizeFinder calculator to do all the math for you. But you will need to know a few things first, to make the best decisions.

Carat weight is actually the last of the four Cs to consider, surprising as this may seem. Although size will be the single most important factor in the price of a stone, it does not affect the beauty. First, decide on the quality you want (the first 3 Cs above), then decide on the largest size you can afford to meet those guidelines. We make it easy.

Following are some points to help you decide the budget and size for your diamond:

 Most people budget between 1 to 3 months’ salary for a diamond engagement ring, depending on what will make her happy while keeping your bank account open. Only you can determine the right amount to spend. Set your budget, then continue to the next step.

 The most popular sizes are 1/2 carat, 1-carat, and 2-carat diamonds.

 Invest the time to learn about diamond prices. You’ll notice many rules that are unique to the gemstone market. For instance, a 1-carat diamond is much more costly than two 1/2 carat diamonds of the same quality.

 You should find out what she prefers for the size. Ask her best friend to find out if possible.

 All in all, the best rule is to:

1 — Buy the quality that will make her happy, considering that this will be one of the most important purchases you ever make.

2 — Budget only enough that you both feel proud of your commitment to each other, and not so much that the cost becomes a major stress.

Learn more about diamond carat weights, including a scale of sizes compared to a life-sized dime for reference.

The article above makes it unnecessary, but you info-junkies can read these other articles to learn more about the 4 Cs.