"If I only had 15 minutes to learn about diamonds, what is the one thing I need to know most of all?" After much thought, I would have to say the most important factor in finding the best price on a quality diamond is finding the best dealer. I have several reasons for this answer.
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Most diamonds without certs are overgraded by at least one color or clarity grade… and perhaps both. This can mean you would spend as much as $1,000 extra for quality that is not there in a 1-carat diamond.
These reports tell you which companies have the best prices, selection, customer service, return policies, information provided, accuracy of knowledge, and search engines.
Most smaller gem labs are extensions of local jewelry stores, created solely for the purpose of raising the image of the store’s inventory. But such labs are hardly unbiased and the certificates are rarely accurate.Even the large labs vary a lot in their reliability, definitions of terms and grades, and in their consistency and conservatism.
I know it sounds oversimplified, but… The only way to sell a diamond is to find a buyer. The only way to know the price is to see what they offer.