Top 20 Diamond Scams

The 20 most common scams in stores
and 13 precautions to avoid them.



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What Is The Single Most Important Thing To Know In My Diamond Search?

"If I only had 15 minutes to learn about diamonds, what is the one thing I need to know most of all?" After much thought, I would have to say the most important factor in finding the best price on a quality diamond is finding the best dealer. I have several reasons for this answer.

Should A Jeweler Show Me The Certificate?

Most diamonds without certs are overgraded by at least one color or clarity grade… and perhaps both. This can mean you would spend as much as $1,000 extra for quality that is not there in a 1-carat diamond.

Can You Help Me Find The Best Diamond Store?

These reports tell you which companies have the best prices, selection, customer service, return policies, information provided, accuracy of knowledge, and search engines.

Aren't All Diamond Grading Labs The Same?

Most smaller gem labs are extensions of local jewelry stores, created solely for the purpose of raising the image of the store’s inventory. But such labs are hardly unbiased and the certificates are rarely accurate.Even the large labs vary a lot in their reliability, definitions of terms and grades, and in their consistency and conservatism.

How Do I Know What Price To Sell My Diamond?

I know it sounds oversimplified, but… The only way to sell a diamond is to find a buyer. The only way to know the price is to see what they offer.