How Local Jewelers Are Tested

If you want to buy locally, then you will want to find someone that is honest with good prices, service, quality, and helpfulness. We tested 10,000 jewelers to find the best. For the complete report on any jeweler that passed in your area, it will only take 2 minutes to fill out this simple form here.

Jeweler Requirements

Jewelers recommended by FindMyJeweler.com must rate an excellent score in each of these categories:

• Selection of Diamonds
  -- must have high quality GIA certified diamonds in stock
• Expertise
  -- must have gemologists or diamontologists on premises
• Service
  -- must take ample time to educate and help you make the best decisions
• Microscopes
  -- must have scopes on hand to let you examine your diamond correctly
• Prices
  -- must be among the lowest brick-and-mortar prices in the U.S.
• Quality
  -- must stock the highest quality diamonds including ideal cuts
• Certificates
  -- must stock diamonds with GIA certs
• Selection of Settings
  -- must have high quality settings in stock
• Jeweler On Hand
  -- must be able to set diamonds by the next day
• Reputation
  -- must have an excellent local reputation
• Trade Rating
  -- must have excellent ratings with the Jewelers Board of Trade
• Ethics
  -- must be a member in good standing with the BBB and/or Chamber of Commerce
• Professionalism
  -- must be a member in good standing in one or more of the foremost jeweler organizations:
  • Jewelers of America
  • Jewelers Vigilance Committee
  • American Gemological Society
  • Diamond Dealers Club
  • Jewelers Board of Trade
  
  
• Email
  -- must answer email promptly
• Phone Calls
  -- must answer phone calls promptly
• Return Policy
  -- must have a 30 days, unconditional, money-back guarantee
• Trade-up Policy
  -- must offer 100% of original price paid toward larger purchase
• Store Hours
  -- must have convenient shopping hours, including weekends
• Age of Business
  -- must have been in business for at least 5 years
• Size of Business
  -- must be one of the top volume diamond stores in the area

How FindMyJeweler.com Screens Jewelers

My staff and I did the testing for FindMyJeweler.com. For each area, I called every jeweler in the yellow pages and pretended to be a customer to test sales skills and diamond knowledge. If even one question receives the wrong answer, we simply hang up and go to the next jeweler in the area. (No need to waste any more of my time or yours on that store.) For each test, the expert asks the salesperson for help in deciding on the best quality/price/size of diamond for an engagement ring. He soon decides on a 1.00 carat, G color, VS2 clarity, ideal cut, round brilliant shape diamond. If the first price offered is not an excellent price, we hang up and move on. If they do not have GIA certified diamonds in stock, we hang up and move on. You get the idea. This process eliminates 98% of the stores we call in just 1-3 minutes on the phone.

Then we continue to check for each of the above factors over the phone, as well as looking in advertising materials, and in the JBT (Jeweler's Board of Trade), etc. until we find a jeweler in the area that rates excellent for all the factors listed above.

Some areas will not have a jeweler that qualifies, and some areas have not been researched yet. If the system does not recommend a local jeweler for you, just email me and I will help you find the nearest jeweler that does qualify. It will be worth it. You could easily save several thousand dollars on a 1-carat diamond in many cases.

Why buy from a local jeweler.

Request a diamond now