I condensed my two decades of buying, selling, and educating the public about diamonds into one easy, comprehensive, step-by-step online tutorial.
Our tutorial guides you through the 4 Cs first, then through the 9 other essential details on a certificate -- details you MUST know if you want to avoid the scams and get a great deal. And don't worry: our sophisticated
reports and step-by-step instructions make it all easy!
How to Select a Diamond Dealer
No matter how much you learn about diamonds, you can never protect yourself from an unscrupulous dealer.
So the most important step in buying a diamond ring is to select a good jeweler. Whether you buy on the
internet or from a local store, you need to be careful.
I spent 6 months researching and testing internet jewelers to make it easy to know which online stores you can trust to be helpful, no-pressure, and expert at what they do.
Now my staff and I have also tested over 10,000 local jewelry stores to find the honest, expert local jewelers
in each region so you will know which ones to call and which ones to avoid.
(I helped test and select the jewelers so I know they are all good.)
Diamonds Q and A
Scan dozens of articles
written by our former diamond dealer to find any information you need.