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Insider Secrets For Diamond Shoppers

Diamond B

Round Brilliant shape
1.10 carat / G color / VS2 clarity

For Sale: $5,500

We know you only clicked Diamond B out of curiosity, but... you're right! This diamond turns out to be the best value, but only after close examination of the details on the lab certificate.

Diamond B -- 1.10 carat, G color, VS2 clarity, Round
For Sale: $5,500

Nine additional details on the certificate:
No fluorescence / 56% table / 61.5% depth / very small culet / thin to medium girdle, faceted / cert is 1 month old from GIA / measures 6.52x6.50x3.99 mm / ideal polish / ideal symmetry

If you had purchased this diamond, you would have saved $1,000 for a stone that anyone would describe as beautiful. It has excellent dispersion (fire), along with great brilliance and scintillation (sparkle). This diamond would be a great deal at $5,500 because it is worth at least $6,500.

Why This Diamond Is Worth More

The 4 Cs are not enough to judge the quality of this or any other diamond. The other 9 technical details on a certificate are crucial to determining the beauty and value.

As dealers, we would manually adjust for the nine additional quality factors beyond the 4 Cs, and we find that the best-priced dealers would sell this stone for about $6,546.

But you don't need to do the adjustments manually. In fact, we don't do it manually now either. Use our Pricing Tutorial Page to learn how to calculate the price of any diamond easily.

Explanation:
Nine additional factors for Diamond B

1 -- Fluorescence -- With a G color, you will want very little or no fluorescence because it can interfere with fine colors and make a diamond look a little murky.

2 -- Table -- The table percentage on this diamond is within what's called "ideal" by many dealers and make this stone very much in demand.

3 -- Depth -- The depth percentage on this diamond is also within what's called "ideal" parameters.

4 -- Culet -- The very small culet is perfect in our opinion because it is not large enough to be visible to the naked eye through the top of the stone or allow any leakage of light through the bottom, while being large enough to improve the durability of the point.

5 -- Girdle -- The girdle is thin to medium, but not very thin, making it durable enough on the edges without being too visible or distracting from a side view.

6 -- Certificate Date -- The date is very recent, meaning the stone has not been set and worn since it was examined, so the information on the certificate is valid. A "Diamond Grading Report" from GIA (as they are technically termed by GIA) is the most highly respected among diamond "certificates" as called by most consumers. We use "certificate" in this site simply because most consumers understand that term.

7 -- Measurements -- The first two stone measurements show it is very round. Off-round is not desirable because it can interfere with the flow of light.

8 -- Polish -- Ideal polish is the finest grade, indicating that this diamond will reflect more light from the surface than lesser diamonds, and increase overall brilliance and scintillation.

9 -- Symmetry -- Ideal symmetry is an important plus because it indicates that the facets line up between the crown and pavilion, increasing the proper flow of light for maximum brilliance and fire.

Conclusion:
If you only look at the 4 Cs, you would think these two diamonds are virtually identical. However, Diamond B is worth $3,000 more than Diamond A -- so B is the best value, even at the higher price.

So... What About Diamond A?

Diamond A is only worth about $3,500 due to the poor quality of the other nine crucial factors on the certificate, a very poor deal if you are asked to pay $4,500. You would have overpaid by over $1,000 if you had purchased that diamond in our test, based on the 4 Cs alone.


Two Morals To This Story:

1-- You MUST go beyond the 4 Cs!
To know what to pay for a diamond, you MUST consider the other 9 quality factors that affect the price. We make it easy. Our
Five Easy Steps guide you step-by-step to make all the right decisions... fast.

2-- This Example was REAL!
Buyer Beware! This is not an imaginary scenario. These two diamonds actually WERE for sale at the same time at two different dealers. It is important to note that both of these diamonds are quite realistic and you will find similar ones on the Web every day. Are you ready to tell the difference? We make it easy.


NEXT: How to Buy a Diamond On the Internet...

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