Diamond Pricing: Where can I
find out more about the whole diamond market and the usual markups?
Are diamond prices inflated?
Motto: Buyer Beware
If you are feeling a little uneasy about spending hundreds or
perhaps thousands of dollars on a diamond, that's good. You need
a healthy dose of caution to avoid the many diamond scams and
pitfalls of the complicated diamond industry. See our simple precautions and our description of the
Although they still
occur, most scams are overpublicized by the media to sell newspapers
or magazines. Most jewelers are honest. But honesty does not
necessarily translate into low prices. One store might sell a
diamond for $2,000 while another sells the same stone for $5,000.
Why such a difference?
In the diamond trade, you will find every style of business from
a discount broker in a tiny downtown office to a large retail
chain store in a high-rent mall.
Each of these businesses
has different expenses and therefore different markups. Markups
are necessary to cover costs, but with the efficiency of the
Internet, costs are coming down. This can represent big savings
for you, the consumer -- if you shop intelligently.
Every diamond is unique...no
two are alike. That means you can never compare apples with apples
when it comes to diamonds. Never. Even if two diamonds have the
same color, clarity, shape, and carat weight (the 4 Cs), you
could still have up to a 10 - 40% difference in value due to
proportions, finish, age of the certificate, fluorescence, etc.
So how do you compare
prices from one diamond to another and one dealer to another
without becoming a gemologist? Talk to a professional, or get
information from experts. But remember the information is biased
if the expert sells diamonds, since he or she will try to persuade
you to buy a diamond from that store. An unbiased expert can
tell you the true wholesale price from the info on any good lab
certificate, adjusted for each factor of color, cut, carat weight,
clarity, fluoresence and other complicated factors.
The information in this
Web site is truly unbiased. We do not sell diamonds, nor do we
accept commisions, referral fees or advertising from any diamond
dealers. The sale of our information to the consumers that need
it is our sole source of income.
Getting a Good Deal
How do you tell a good deal when you see one? If you want to
learn it all and do it yourself, you need access to the Rapaport
wholesale price list, which is hard to find. Then you need to
adjust the Rap price according to shape, fluorescence, crown
angles, etc. -- 13 pricing factors in all. Knowing the 4 Cs on
a diamond is not enough to know how much a diamond should
Doing It All Yourself
Ask your jeweler to show you the Rapaport Diamond Report and help you calculate the
wholesale price on your diamond. Then find out how much of a
discount he is willing to give you. No, that is not a typo. These
days, you should be able to buy a diamond at a price that is
actually below the high cash asking prices listed on the charts
in the Rapaport wholesale price list. But prices vary considerably,
according to the 13 quality factors. Be sure to use our How to Read
report to learn how to make the proper adjustments.
WARNING: Don't compare
two diamond prices in dollars. A diamond priced at $5,000 might
be a better deal than another diamond priced at $4,000, once
you consider all 22 subtle factors of quality (the 4 Cs and 18
other important factors). The only good way to compare values
is to do it like diamond dealers do... compare the discounts
You are looking at one diamond priced at $5,000, which is 10%
off the Rapaport price for that size and quality, all factors
considered. Another stone for $6,000 is a higher quality, and
15% off wholesale. Which is the better deal? You get more for
your money with the second one, so it is a better deal.
Getting Expert Help
If you want
to save time and make sure you don't make a costly mistake in
your calculations, we strongly recommend using our expert Diamond Pricing Tutorial , which teaches you how to use the large online diamond databases to calculate and prices for any diamond.
Just enter the data
from any diamond certificate using the easy pull-down menus and
click Submit. The program instantly adjusts for 13 quality factors
and searches our database of 270,000 possible pricing combinations
to send you the price you should pay.
Wholesale Price List
See how the
diamond market works and learn how to read the Rapaport Diamond Report, the "blue book"
of the diamond trade. If you are not an expert diamond dealer,
please go through our easy, fast, step-by-step Diamond Pricing Tutorial to learn
how to calculate what your diamond should cost.
Learn why it's
to insist on a "certificate" from a respected third-party gemological laboratory
when you buy any diamond. Without a certificate, you are not
getting the quality you want.... guaranteed.
We don't sell
diamonds, so our only business is helping you save money and
avoid the scams.
Keywords: diamond price
list, rapaport, rap sheet, certificates