Jewelers Q and A: What is the
single most important thing to know when searching for a
good deal on a diamond?
-- Laura E., Colorado
This is a great question. It is people like you that push me
to improve our site. Thanks!
After much thought,
I would have to say the most important factor in finding the
best price on a quality diamond is finding the best dealer.
I have several reasons for this answer.
1 -- Obviously, only
the most efficient dealers will be able to stay in business offering
low markups on find goods. And there are no "deals"
in this business. If one diamond is priced lower than another
diamond at one of the top internet dealers, you can be sure that
something about the quality is lacking. No exceptions. To get
a good deal, you need to find a good dealer.
2 -- Only the most honest
dealers will represent the quality of a diamond accurately. Without
proper grading and assessment of a stone's beauty, you will usually
pay more for a lesser quality diamond. The practice of over-grading
is still so common that I cannot warn you enough about it. That
is why we insist that you should receive a respected, third-party
grading certificate with any diamond.
3 -- Only the most knowledgeable
dealers can help you make all the best decisions about the 4
Cs and beyond, to help you find a diamond that fits all of your
How to Find the Best Diamond
We offer two ways to help you find the best diamond dealers:
1 -- For the best prices anywhere,
you should read our independent, expert ratings of the top dealers
on the internet, in our Dealer
have been in business as local stores for years before adding
a Web site and offer much more than just good prices. We can
save you days of research and give you confidence with our Dealer Ratings. In these reports, we give
the only unbiased ratings for the top dealers on the Web. We
compare prices, diamond selection, search engines, information
given, customer service, etc. There is no better tool on the
Web to help you find the best dealer and the best diamond.
2 -- Check out our extensive article
on the criteria
for choosing a good dealer.
Also, read our article on avoiding the 20 common scams to make it safe. Many jewelers, both local
and on the internet, use unsavory tricks of the trade to increase
markups. Most offer lower quality goods and will not show certificates
because grading is exaggerated. The two articles above will help
you buy with confidence.
Keywords: diamond dealer,
best price, scams, how to choose a dealer, dealer ratings
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