About Us

We don't sell diamonds. Instead, we share insider secrets from our diamond experts to help you find the best value for your money. Our online tutorials, Ask the Expert service, and links to useful sites are all designed to help you make a difficult purchase with ease and confidence.

Diamond stores do not and cannot pay to be rated on our site, and cannot influence the outcome of our expert opinions. We started with 6 internet stores that passed our initial testing. Since then, 4 of those sites have been eliminated due to poor feedback from customers. The two online stores that remain,

Union Diamond and Blue Nile ,

have a perfect track record of glowing testimonials with no unresolved complaints in over 5 years. If you don't visit these sites, you are missing the chance to see what a really good jeweler can do for you. If nothing else, you should use them as benchmarks to compare anyone else you find on your own.

We also tested 10,000 local diamond stores as well.

So how do we make money? Go here to find out how we created a unique win-win-win situation.

Ask the Expert
How to Contact Us
My Story: Letter from the President
Testimonials
Privacy
Security
How We Make Money

About the Founder

Robert Hensley,
President of Diamond Helpers,
has two decades of experience in the diamond and jewelry business. He spent 12 years training more than 100 salespeople and managing top retail jewelry stores, including one of the most successful diamond stores in the country. In 1984, he began specializing in loose diamonds and has been certified in diamonds by the Gemological Institute of America since 1986. Hensley helped pioneer the educational sales technique now copied by many of the largest jewelry chains, and now helps dozens of the country's most successful diamond specialty stores as a sales and management consultant.

Now Robert is happy to share these hard-earned lessons and insider secrets to help you buy intelligently and save money, save stress, and save time in your search for an engagement ring. As Robert says: "I want to help you keep the romance in the process, and keep the fear out of it."